Formally the Cadillac Motor Car Division, Cadillac is a division of General Motors that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxury field in North America. In 2017, Cadillac’s U.S. sales were 156,440 vehicles and its global sales were 356,467 vehicles.
Cadillac is among the oldest automobile brands in the world, second in the United States only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
By the time GM purchased the company in 1909, Cadillac had already established itself as one of America’s premier luxury carmakers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.
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Cadillac is returning its global headquarters to metro Detroit after three years in New York’s upscale SoHo neighborhood. The move contradicts General Motors’ stated plans in April when Steve Carlisle was tapped to run the company’s luxury brand. GM was adamant then that the brand would keep its headquarters in New York.
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Cadillac is the most prestigious domestic luxury car brand. We examine its history as a maker of coupes, sedans, convertibles and SUVs.
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Cadillac , formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide.